A site is the most important Marketing tool for many companies nowadays. It is frequently the first point of contact for a prospective customer, who might well make a determination about whether or not to utilize your services based on a ten minute first impression of the look and feel of their home page. It is thus crucial that those ten minutes communicate a professional, polished image. The plan can be simple or slick, static or flash whatever suits the budget and style of your company. The effect of this design is a mood thing and conveys a message on a psychological level.
Your prospective customer’s eye and wisdom, however, is focused on the text. The text should fit the picture you are attempting to communicate, but above all it has to be correct and easy to make sense of. A professional picture, solidly constructed with slick design, can be blown out of the water by a single misspelling or grammatical error. A tortuous term can leave your potential customer confused or send them running for the hills. With a spell-check program can weed out basic spelling mistakes and typos, but leaves many of the commonly confused words glaring out at you. If you are proofreading your own site check for the following its and it is; there and their; are and our. Be consistent. If you use a Capital letter in a sentence in 1 place, make sure you use Capital letters in every other area where that specific word is used. Should you write out a number as ‘six’, do not let a whole lot of 2s and 5s cause chaos, they need to be twos and fives in this context to match that.
If you are unsure about your use of written language, think about getting your site professionally proofread or copyedited. A fantastic proofreader will iron out all spelling and grammatical mistakes or copy-editing. how to get a copyright for a book will even make suggestions about enhancing the design and flow of the text, will check that links are functional, will assess facts, dates and names, verify quotations and generally save you from getting egg on your face. Whichever service you choose should make certain that your text looks professional and polished.